While examining preserved samples of Albert Einstein’s brain, researchers noticed an unusual wiring pattern linking the left and right hemispheres—often described as a “genius bridge.”

Since then, tens of thousands of everyday people—from students to professionals to retirees—have tried this short daily routine out of curiosity. Many report feeling more mentally “switched on,” clearer, and more engaged in their thinking, regardless of background or education.

If you’re curious how this idea came from studying one of history’s most famous minds—and how it might fit into your own day—watch the video while it’s still available.